Built for the homeowners we'd want as neighbors.
We started True South because we saw a gap in the Northwest Arkansas roofing market — homeowners tired of poor communication, missed deadlines, and confusing estimates. We built a company to change that.
Our Values
Four commitments that shape every job we run.
Radical Transparency
We tell you exactly what's wrong, exactly what it costs, and exactly when we'll fix it. No surprises.
Local Accountability
We aren't storm chasers. We live here, work here, and stand behind our work long after the job is done.
Organized Process
From material delivery to final cleanup, our process is built to minimize disruption to your life.
Insurance Advocacy
We act as your guide through complex insurance claims, ensuring you get what you're owed.
The People Behind True South
We're a small, owner-operated team based in Rogers, AR. Every job is managed by someone with a stake in the outcome — not a subcontractor hired off a list.
Owner / Project Lead
Licensed Arkansas contractor. On-site for every inspection and final walkthrough.
Insurance Specialist
Works directly with adjusters to make sure your scope is complete and your claim is documented correctly.
Field Crew Lead
Manages installation quality from tear-off to final cleanup. Directly reachable throughout your project.
Want to talk to a team that does this differently?
Schedule a free inspection. No pressure, no obligation — just an honest look at your home.